JAKARTA INTERNATIONAL PREMIUM PRODUCTS FAIR
10 - 13 September 2026
JICC, Jakarta, Indonesia
HOME EVENT INFO BRANDS IMKIDS WEB LEAFLET EXHIBIT VISIT NOTICE INQUIRIES

Lazy Society Co., Ltd.

Lazy Society Co., Ltd.

Booth No. J100
Category: Beauty & Fashion
CEO name: Junghwan Kim
Phone Number: +821063070404
Email: briankim@lazysociety.co.kr
Webpage: www.lazysociety.co.kr
Category: Beauty & Fashion

CEO name: Junghwan Kim

Phone Number: +821063070404
Email: briankim@lazysociety.co.kr
Webpage: www.lazysociety.co.kr

The brand seeking what men dislike, Lazy Society. Due to the increase in unmarried individuals, the rise of single-person households, and changes in family structures, the proportion of men in the consumer goods market is gradually increasing. In this situation, there is a shortage of products and services that clearly meet the needs of men. This company was founded to solve this problem through the use of a homogeneous male population. The primary target is male consumers of the Millennial generation, aged 20 to 40. Through the subscription model for shaving products, which are a key category in male grooming, the company has secured about 200,000 members. With a customer base comprising over 90% men, it aims to expand not only in the razor market but also into male grooming products and the broader male consumer goods market. From the mainstay model of razor products, the range has been expanded to include shaving care products such as shaving gel, aftershave toner, and lotion. Currently, it is expanding into the male beauty sector, launching products like sunscreen and acne care products.


Cica Shaving Gel

Cica Shaving Gel
This product is optimized to soothe the skin that has been irritated by shaving, by removing hazardous and harmful ingredients such as isobutane, and butane like conventional shaving products, and filling it with calming ingredients. Unlike foam that only produces bubbles, it is applied without any gaps and adheres firmly to the beard and skin. It protects the skin thoroughly and supplies moisture to make the beard moist and soft. With just a slight push, you can shave much more cleanly. Shaving Gel 2.3 has undergone a total of four upgrades, including Shaving Gel 1.0, 1.5, 2.0, and 2.3. This is our unique operating method, which enables us to further enhance the product to make it even more complete, reflecting continuous customer feedback. We operate a test team with our existing subscription customers from the product planning stage, and conduct sampling tests with customers, which is qualitatively different from the one-way planning and sales of conventional companies. Unlike traditional companies, we plan to further enhance our current customer communication methods, so that we can become a new consumer goods company for the new generation.

All-in-one Face Solution

All-in-one Face Solution
Provides multiple skincare benefits in one solution. Instantly gives long-lasting hydration and soothes dry and irritated skin. The lightweight texture absorbs quickly into the skin without leaving stickiness or excessive oil.

All-in-one Cream Spray

All-in-one Cream Spray
This multi-functional spray combines the benefits of toner, serum, and lotion, all in a single product. With its innovative dual structure, it features a moisture layer that delivers instant hydration to the skin's surface, while the moisturizing cream layer seals in the moisture. Experience moisturized skin without any dryness or greasy feeling with just one simple application.

CONTACT

Ms. Yehjin Lee
yehjin_lee@coex.co.kr
+82 (0)2 6000 8004

COEX
513, YEONGDONG-DAERO,
GANGNAM-GU, SEOUL 06164
REPUBLIC OF KOREA
COPY RIGHT © COEX JAKARTA INTERNATIONAL PREMIUM FAIR.
ALL RIGHTS RESERVED.

CONTACT

Ms. Yehjin Lee
yehjin_lee@coex.co.kr
+82 (0)2 6000 8004

COEX
513, YEONGDONG-DAERO,
GANGNAM-GU, SEOUL 06164
REPUBLIC OF KOREA
COPY RIGHT © COEX JAKARTA INTERNATIONAL PREMIUM FAIR.
ALL RIGHTS RESERVED.